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Located at 7660 Beverly Boulevard in
Los Angeles Erewhon has been in existence since the late 1960’s and grew out of the modern macrobiotic movement. Today, Erewhon market occupies 12,000 square feet and has become a model store in the natural foods industry, offering the finest selection of organically grown produce, groceries and macrobiotic staples. Macrobiotics is a philosophy of living a balanced life, which includes a dietary regime centered around whole grains and vegetables. Erewhon is also a leader in showcasing cutting edge soy based products. This natural foods market offers a wide array of delicious alternatives to meat and dairy. You can find countless varieties of tofu, tempeh and other soy-based products. Many mimic traditional dishes. The result? Egg-less egg salads and meat-less lunch meats (including amazing soy imitations of bologna, salami, ham, bacon, turkey and chicken). There are also many low fat, dairy-free alternatives to cheese, mayonaise and butter.
Erewhon is an amazing shopping adventure. You can get vegan sushi served fresh from the on site sushi chef. You can visit the soup and salad bar or check out the store’s extensive health food book selection. Customers can also get personalized and customized help with special dietary needs tailored to those who are kosher, or have dairy allergies or who are looking for specialty macrobiotic products. 85 to 90 percent of Erewhon’s food stock is organic and there is a concerted effort to support organic farming methods, which shun chemicals and pesticides. Erewhon also offers a wide variety of cruelty-free beauty products and environmentally safe household cleaning products. The store also runs an extensive series of lectures and cooking classes. Many of Erewhon’s customers are already living the vegetarian/cruelty-free/environmentally safe lifestyle, so there is an atmosphere of shared concern and respect for the earth and our fellow creatures. In short, a visit to Erewhon offers a tour of where you need to go to live a life that is good for you and for our planet.
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Naturally,
Erewhon stocks every imaginable kind of soy milk, from plain to vanilla
to chocolate, as well as soy based yogurt alternatives. Erewhon’s frozen
food section has a wide array of what appears, at first glance, to be
regular ice cream. Look closely and you’ll find a delightful array of
mostly soy based frozen desserts that are great tasting and good for
you. Erewhon also offers the very latest in organic, vegetarian frozen
meals that are great to take to work and pop in the microwave.